LATAM PREMIUMS places great importance on protecting your privacy and personal data. We are committed to offering the highest standards of data protection in terms of products and services. We value each of our customers, whether existing, or potential, and strive to maintain appropriate protection of your personal data (“Data”).

 

This LATAM PREMIUMS Privacy Policy explains how we collect and use your Data when you use our websites, applications, or other digital experiences (“Digital Service(s)”), when you purchase LATAM PREMIUMS products via one of our Digital Services or at our retail points, when you visit our retail points, when you fill out one of our Store Cards, when you apply for a job at LATAM PREMIUMS, or when you otherwise interact with LATAM PREMIUMS. It complies with data protection regulations in the territories where we operate.

 

The specific local provisions mentioned below also apply to consumers in these territories and may, in some cases, establish different standards due to applicable local laws and regulations. In case of conflict, the specific local amendment shall prevail.

 

SUMMARY OF LATAM PREMIUMS PRIVACY POLICY

 

PART I. – GENERAL PROVISIONS

These general provisions apply to all LATAM PREMIUMS data processing, whether you visit us via our Digital Services or at retail points, regardless of the jurisdiction from which they are operated or where you are located or reside.

1. WHAT DATA DO WE COLLECT AND HOW? 
   The categories of Data we collect depend on your activity and interaction with LATAM PREMIUMS. Your Data may be collected when:
   • • You purchase a product from LATAM PREMIUMS (e.g., identification data, purchase data, after-sales data).
     • You use LATAM PREMIUMS Digital Services (e.g., login data, social media data, live chat).
     • You subscribe to the LATAM PREMIUMS newsletter (e.g., marketing data).
     • You apply for a job at LATAM PREMIUMS.
     • You interact in any other way with LATAM PREMIUMS (e.g., inquiry data).


2. WHY DO WE COLLECT AND USE YOUR DATA, AND HOW DO WE JUSTIFY ITS USE? 

We use your Data for various reasons, such as:

 

1. • Facilitating the purchase of LATAM PREMIUMS products.
   • Providing LATAM PREMIUMS services.
   • Processing your requests.
   • Keeping you informed about our latest collections and events.
   • Collecting your feedback.
   • Communicating with you and offering a personalized experience.

Each processing of your Data is legally based either on your consent, the necessity to perform a contract with you, a legal obligation, and/or our legitimate interest.

 

1. 1. TO WHOM MAY WE DISCLOSE YOUR DATA? To the extent permitted by applicable law and where necessary, your Data may be shared:
      • • Within LATAM PREMIUMS.
        • With service providers acting on behalf of LATAM PREMIUMS.
        • With government authorities or external advisors in limited cases.
   2. SPECIFIC LOCAL PROVISIONS Your Data may be transferred to jurisdictions that do not offer the same level of data protection as your own. These transfers are secured by the execution of data transfer agreements in accordance with applicable laws and regulations.

 

1. 1. HOW LONG DO WE KEEP YOUR DATA? We retain your Data as long as necessary to provide the requested services or to comply with our legal obligations.

 

1. 1. WHAT ARE YOUR RIGHTS? You have several rights over your Data, such as the right of access, rectification, erasure, objection, etc.

 

1. HOW TO CONTACT LATAM PREMIUMS FOR PRIVACY QUESTIONS? You can contact us at the following email address: contact@latampremiums.ch to exercise your rights or for any questions about this privacy policy.

 

PART II – SPECIFIC PROVISIONS APPLICABLE TO LATAM PREMIUMS DIGITAL SERVICES

These specific provisions apply to LATAM PREMIUMS data processing implemented solely on LATAM PREMIUMS Digital Services.

WHAT COOKIES DO WE USE AND HOW CAN YOU OBJECT TO THIS USE? During your first visit to a LATAM PREMIUMS Digital Service, you will receive information about the use of cookies and, if applicable, LATAM PREMIUMS will record your choice(s). We use cookies to ensure the proper functioning of the platforms, personalize our services, provide you with personalized content, and enhance the use of our Digital Services. You can object to the use of cookies by changing your browser settings.

LATAM PREMIUMS is committed to respecting and protecting your privacy. If you have any questions or concerns regarding our privacy policy, please do not hesitate to contact us.